The most important resource you have
Is your own people.
No consultant, no outsider, no algorithm knows as much about your brand and company as the people who use it, work there, live and breathe it.
Use them – get their views in a simple but effective way.
It all begins with 7 simple questions
From these “Brand Binary Attributes” we define all of our data.
- Premium
- Cutting Edge
- Modern
- Urban
- Friendly
- Fun
- Trustworthy
- Young
- Male
What is BrandSum+ good for?
See how different groups
see your brand
See what your own team
thinks about your brand
Read the perceived persona
Of your brand, according to everyone
Introducing the BrandSum+ Dashboard
Currently in beta testing. From the input of your users we create an overview of the data. This includes highlights of your top three “Gaps” based upon your industry.
We also generate, from the average values of how you are perceived, a written persona of your brand.
BrandSum+ used by
Brand managers
Are your team getting that message you have created?
Agencies
For clients, pitches and briefing
Managers & C-Suite
See what your organisation and customers think of your brand.
Educators
And academics
What people are saying:
This could solve a lot of problems I have describing a company to that company.
Well now, how interesting… I was not expecting that.
Test your Brand's perception now
Follow the process, by starting a survey of your own brand. Then be the first to enter values – did we say it will take 2 mins? Then send your own private link to your colleagues and beyond.