Experiment: Kettle Chips

What is BrandSum+?

A quick and simple method for seeing differences in how people think about a brand

A unique, human-led approach requiring minimal input.

Your own people fill in a simple form...

(Which takes less than 2 mins)

You might get this raw result...

(Instantly and without edits)

Shown by department this looks like this...

(Department could be management vs marketing, different locations or different consumer groups)

And can show issues like this...

(Where the absolute values are shown in green, with the problem areas of perception highlighted in yellow)

Along with a persona dashboard like this...

(This has an automatic commentary on the gaps in perception as well as your brand persona, as seen by your sample groups)

What is BrandSum+ good for?

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See how different groups

see your brand

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See what your own team

thinks about your brand



Read the perceived persona

Of your brand, according to everyone

Introducing the BrandSum+ dashboard

BrandSum+ used by

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Brand managers

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

Agencies

For clients, pitches and briefing

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Managers & C-Suite